IT’S NOT JUST A BRAND. IT’S A LIFESTYLE.
Every attendee should feel like they are an integral part of the festival’s brand. From the moment they take the first photo at the gates, to sharing the drink in their hand keeping the party going, every detail should come together to tell a story.
Through social media marketing, my goal is focused on strengthening the fan experience through sharing the small snapshots that make up the bigger picture.
Big Ideas, Real Impact.
@breakaway:
TAMPA!! Get ready to bring the heat!
Gates are now open! Download the official app for all the latest on set times, merch, and more!
We’ll see you out on the dance floor!
DAY IN THE LIFE FEATURES THROUGHOUT THE YEAR WITH TEAM MEMBERS - GLIMPSE INTO DAY TO DAY PLANNING
FESTIVAL DETAILS (CROWDSURFING, FOOTAGE FROM SPONSOR ACTIVATIONS, CANDID SHOTS OF ATTENDEES)
CONTENT DRIVEN THROUGH TIKTOK TRENDS AND TRENDING AUDIO RELEVANT TO TOUR BRANDING
CONTENT WITH THE TALENT AS THE FOCUS TO DRIVE FAN ENGAGEMENT (EX. Q&A WITH SPIRITBOX)
@bonnaroo:
What? Which? Or the Other?
With so many stages to choose from, everyone in your crew can find their happy place!
Check out the Other stage this year on the farm, headlined by @sevenlions to close out the day
01
drive engagement
INSTAGRAM CONTENT EXAMPLES
CORE CONCEPTS
02
inspire through
energy
@welcometorockville:
A little birdie told us that you’re ready for this year’s lineup…
We’ve left a few hints in this photo, drop a comment and leave your guesses below!
Full lineup release will be announced on 12/14!
03
share meaningful stories
WORK WITH MERCHANDISING/INFLUENCER TEAMS TO ENGAGE THROUGH UGC CONTENT
UTILIZE CHANNELS SUCH AS REDDIT THREADS TO BUILD EXCITEMENT LEADING UP TO THE EVENT (LINEUP HINTS, FESTIVAL INFO, ETC)
DRIVE TRAFFIC TO FESTIVAL WEBSITES THROUGH SEO (TARGETS ALL AGE DEMOGRAPHICS)
DIVERSIFY CONTENT TYPES THROUGH CAROUSELS, STATIC IMAGES, AND LIVE STREAMS (ON SITE AND DURING PLANNING STAGES)
OTHER PAST PROJECTS
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OTHER PAST PROJECTS -
DCC COLLECTIVE LAUNCH - THE PLACE YOU FOUND ME
STYLED MUSIC VIDEO AND PHOTOSHOOT WITH WARDROBE VISION BOARDS
LED SOCIAL MEDIA CAMPAIGN STARTING FROM 3 MONTHS FROM RELEASE, AND ENDING 1 MONTH AFTER THE SONG RELEASE
COLLABORATED WITH SPOTIFY INFLUENCERS TO EXTEND REACH, THE LYRIC VIDEO BELOW WAS MADE BY ONE OF THEM, DRIVING VIDEO VIEWS FROM 4.2K ON THE ORIGINAL PAGE TO 362K VIEWS
